About Us

Chavi is an all India Organisation, set up in 1998 by  Amita Bhatnagar a  graduate of  the National Institute of Design, Ahemdabad, India. With  the  objective of  helping artisan women and men get employment and generate  income  by  using  age old skills  handed down to them  from generations, as well as upgrading and developing  new skills to be able to make  products  for the newage customer and changing technology and life styles. Chavi works on both ' On farm' and 'Off farm'  Eco friendly Development projects.

Chavi  has  a  Madhya  Pradesh  wing  called   'Urmila Rajendra Foundation'   for development work in Madhya Pradesh state with its head office in Khandwa District. 

Ethnic Furniture  and  Handicrafts : One  of  its   first   projects   was  to  train and
develop hand  carved furniture. A group of Rajasthani itenerant  performers  known  to
carve puppets  in  wood,  were   trained   to  make  Ethnic  carved   furniture for urban
houses. Designs  were  developed   for  them; materials and  finishes  selected to make
Drawing room, Bedroom, Dinning room and Sitting room furniture. Along with Carved
Mirror  frames,   planters  and  other  decorative  pieces  in  wood.  These  were   then
marketed through Exhibitions. FAIR and Oxfam were partners in the project.

Embroidered Furnishings : The women of  the Rajasthani itenerant  performers using
a  kind  of  sujni  style  for  making  quilts and duvets using old pieces of clothing called
guddadis  to  be  used  in  their  houses,  were  trained  into making modern furnishings,
using  and  developing  their  skills. Wall  hangings,  cushion  covers,  curtains,  Duvets,
and other household furnishings were made and Exhibitions held for marketing.

Handloom Textiles :  In  Recent  years, weavers from  regions  of  Madhya Pradesh where the  market    for   certain   kind  of   fabrics   was  dithering   due  to  changing   market requirements,  are  being   given  marketable  Designs  by  Chavi. Encouraging the  new  generation   to  take  up  the  skill  and   produce   for   the  changing  tastes,   keeping  the authenticity  of  the  rich  local  and  age  old  styles, along with developing new  designs  in  the  same  style.  Fashion   shows  are  organised  for  marketing  the  fabrics, Saris and Garments.

Sericulture : Chavi  is  training  farmers  in Madhya Pradesh belt  for  Moriculture and
Sericulture. This is seen as an additional source of  income for the farmers of the region.
It  will  also  be  helpful  in  giving   rise  to  employment  sources  for   the  landless   as
well as women. As development of Silk related industries will follow.

Bamboo crafts :  Chavi   has   been  cultivating  Bamboo  as it is a renewable and eco
friendly  source  of  Raw material. Bamboo  is  being  used  for  High  quality Furniture,
Containers,  Mirror   frames,   Tree   guards, Charcoal, Bamboo Tea, Bamboo health products and  Jewellery  etc. Chavi  is training Rural artisans to make  these  products and marketing them through Exhibitions and Stores. The bamboo jewellery designs are also available on its website www.chavijewellery.com and can be ordered from there.

We look forward  to your  guidance and support, for any of our ventures, helping us to keep alive  the  amazing  Indian  hand  skills  and  generate income and employment for those involved in it.

Contact Address:
Branch & Factory Office: 14, Civil Lines, Khandwa-450001, Madhya Pradesh, India.
                                         Mob.+91 9755119144, Ph.+91 733 2228878 / 2226061                                            E.Mail chavisociety@gmail.com / amita_b15@hotmail.com

India Head Office          : Sector B, Pocket 9, 6308 Vasant Kunj-110070 , New Delhi

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